Presented by Adam Simon and Marianne Weems


December 11th, 2009, 7PM

Most visual artists are comfortable spending time alone, occupied with solitary pursuits. It often comes as a shock when they realize that a large component of what is required to have an art career is going to events and meeting people, making a good impression, etc. In other words, being the kind of social animal artists are vocationally not suited to be. Most actors, on the other hand, thrive in any situation that requires them to perform socially but often have few opportunities to practice their craft. For the first time in the history of the contemporary art world, a solution is being offered to this paradox.

AVATAR Agency offers the services of young, talented and socially adept actors as stand-ins (or ìavatarsî) for visual artists at the openings and art events that require you to make your best impression. The visual artists will hire the actors for a nominal fee, though it may also be possible to exchange services for artwork.

Founded by visual artist, Adam Simon (Four Walls, Fine Art Adoption Network) and theatre director, Marianne Weems (the Builders Association), AVATAR will be making its first public presentation at Momenta Art, 359 Bedford Avenue, in Williamsburg, Brooklyn, on December 11, 2009, at 7:00 p.m. The evening will include representations of past precedents, theatrical renditions of sample situations and discussion with the audience.

The event is free and all are invited to attend.


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Momenta Art is located at 359 Bedford Avenue, ground floor, between S4th and S5th Sts. in Williamsburg, Brooklyn. By subway, take the L train to Bedford stop (the first stop in Brooklyn). Exit on the Bedford side. Walk south 12 blocks. By car, take the outside lane of the Williamsburg Bridge to the first exit. Make a sharp right onto Broadway. Drive 2 blocks to Bedford Avenue and make a right. We are located a half block on the right after you pass under the bridge.

Momenta Art is supported by the Brooklyn Borough President Marty Markowitz, The Greenwall Foundation, Greenwich Collection, Ltd., The Jerome Foundation, The National Endowment for the Arts, New York City Department of Cultural Affairs, New York State Council on the Arts (NYSCA), The New York State Office of Parks, Recreation and Historic Preservation, The Andy Warhol Foundation for the Visual Arts, and individual contributors.